I’m looking for the world’s best practices in reducing environmental impacts, Fiji Water, a premium bottled artesian company, go to the United States launched a campaign Carbon Negative would be more greenhouse gas emissions than were the company’s activities and products vacated places compensated. The case examines the controversies surrounding this program and the program’s impact on the environment and Fiji Water brand image. The company also faced decisions about how best to mana … Read more »

I’m looking for the world’s best practices in reducing environmental impacts, Fiji Water, a premium bottled artesian company, go to the United States launched a campaign Carbon Negative would be more greenhouse gas emissions than were the company’s activities and products vacated places compensated. The case examines the controversies surrounding this program and the program’s impact on the environment and Fiji Water brand image. The company also faced decisions about how best to manage their relationship with the Government of Fiji, the recently imposed export taxes drastically increased and could FIJI Water’s Edge, access to water, limit its primary raw material. The case allows students to better understand the challenges of implementing a strategy for environmental protection and negotiations with parties who control resources, and invites discussion of the effectiveness of different approaches and the general lessons for the management of companies in a operate environmentally responsible manner.
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from
Francesca Gino,
Michael W. Toffel,
Stephanie van Sice
Source: Harvard Business School
22 pages.
Release Date: 20, June 2011. Prod #: 611 049 PDF-ENG
Fiji Water: Carbon Negative? HBR case solution