In autumn 2003, Mexico’s agricultural sector faces a crisis was largely brought on by an increase in cheap U.S. imports from NAFTA and inaccessible and / or expensive credit terms for Mexican agricultural producers. It became increasingly difficult to compete for Mexican producers, and many left agriculture for the city. Mere Francisco, Director of FIRA, a second-tier development bank, in the process of development and implementation was a new strategy that would effectively and efficiently to curb … Read more »

In autumn 2003, Mexico’s agricultural sector faces a crisis was largely brought on by an increase in cheap U.S. imports from NAFTA and inaccessible and / or expensive credit terms for Mexican agricultural producers. It became increasingly difficult to compete for Mexican producers, and many left agriculture for the city. Mere Francisco, Director of FIRA, a second-tier development bank, in the process of development and implementation was a new strategy that would effectively and efficiently to revive the Mexican agricultural system.
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from
James E. Austin,
Michael Chu,
Cate Reavis
Source: Harvard Business School
20 pages.
Publication Date: Dec 12, 2003. Prod #: 304032-PDF-ENG
FIRA: In view of Mexican agriculture Crisis HBR case solution

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