Lays out the business challenges facing First Chicago Corp. in 1986: The banking sector was deregulated, many companies are bypassing banks in their search for capital and foreign competition has increased. Their traditional market – Corporate Banking – eroded. The strategy they choose is their corporate business investment banking, by strengthening its portfolio of products, and the profile of a “relationship” banking. You want to move in the middle … Read more »

Lays out the business challenges facing First Chicago Corp. in 1986: The banking sector was deregulated, many companies are bypassing banks in their search for capital and foreign competition has increased. Their traditional market – Corporate Banking – eroded. The strategy they choose is their corporate business investment banking, by strengthening its portfolio of products, and the profile of a “relationship” banking. You want to move in the middle and retail markets to build a “national” bank.
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from
Raymond A. Friedman,
Nancy Kamp Rath
Source: Harvard Business School
20 pages.
Publication Date: Nov 27, 1990. Prod #: 491056-PDF-ENG
First Chicago Corp.: Corporate Strategy HBR case solution