Examines First USA’s decision to use the internet for attracting customers. Tom burner must be requested in the terms of the offer through the portals to decide and justify the recommendations to his boss.

Examines First USA’s decision to use the internet for attracting customers. Tom burner must be requested in the terms of the offer through the portals to decide and justify the recommendations to his boss.
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Rajiv Lal,
Amy H. Nelson
Source: Harvard Business School
20 pages.
Release Date: 10 March 2000. Prod #: 500043-PDF-ENG
First USA and Internet marketing solution HBR case