As the ninth-largest bank holding company in the United States in 2000, provided FleetBoston Financial Corp., a variety of financial services, including retail banking, credit processing and brokerage accounts. This case is being investigated as FleetBoston reacts with the Internet and the emergence of new competitors both inside and outside the banking sector. The majority of the known case makes students to interact with customers such as financial services, as these companies to make money, and what are their cha … Read more »

As the ninth-largest bank holding company in the United States in 2000, provided FleetBoston Financial Corp., a variety of financial services, including retail banking, credit processing and brokerage accounts. This case is being investigated as FleetBoston reacts with the Internet and the emergence of new competitors both inside and outside the banking sector. The majority of the known case exposes students to how customers interact with financial services, as these companies to make money, and what are their challenges and opportunities. The majority of residential customers are unprofitable, which are geared for a unique environment in which innovations consistently on cost reduction. Because customer behavior contributes directly to costs, innovations center on providing cost-effective channels for customer transactions. Unfortunately, increasing with each new channel total cost, and the banks are still faced with reducing costs. In addition, the Internet has given rise to new competitors, many with lower cost structures and profit potential outside banking.
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from
Frances X. Free,
Hanna Rodriguez-Farrar
Source: Harvard Business School
16 pages.
Publication Date: Nov 13, 2000. Prod #: 601042-PDF-ENG
FleetBoston Financial Services: Online Banking HBR case solution