This case was assigned 2011 CASE competition in first place in the INFORMS. An experienced internet retail business has the foundation of a national floral delivery service with major U.S. players to compete. Decisions are whether to open a production facility in a single city and begin to deliver it? What strategy should he use to decide a premium or a discount strategy? Ideal for MBA and undergraduate students in decision analysis modules or courses, this case offers an optional stud … Read more »

This case was assigned 2011 CASE competition in first place in the INFORMS. An experienced internet retail business has the foundation of a national floral delivery service with major U.S. players to compete. Decisions are whether to open a production facility in a single city and begin to deliver it? What strategy should he use to decide a premium or a discount strategy? Ideal for MBA and undergraduate students in decision analysis modules or courses, this case offers an optional student spreadsheet useful considering various strategies and the calculation of the resulting net present value of the opportunity. AB case with a spreadsheet is also available.
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from
Samuel E physical,
Anton Ovchinnikov
Source: Darden School of Business
6 pages.
Release Date: 1 October 2010. Prod #: UV6293-PDF-ENG
FLORA A HBR case solution

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