The case focuses on the diamond trade industry towards the end of 2008 with the United States in an economic downturn. All diamond traders are affected by the crisis and are facing a critical look at their strategies. Given the basic performance information about Blue Nile, Zales, Tiffany, students are asked to consider the strengths and weaknesses of each business model with the goal of understanding business models that are better suited to handle a downturn.

The case focuses on the diamond trade industry towards the end of 2008 with the United States in an economic downturn. All diamond traders are affected by the crisis and are facing a critical look at their strategies. Given the basic performance information about Blue Nile, Zales, Tiffany, students are asked to consider the strengths and weaknesses of each business model with the goal of understanding business models that are better suited to handle a downturn.
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from
Sunil Chopra,
Roby Thomas
Source: Kellogg School of Management
11 pages.
Release Date: 31, December 2008. Prod #: KEL394-PDF-ENG
Focus on Diamond Retailing: Blue Nile, Zales and Tiffany HBR case solution

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