Coupled implement Faced with growing market value on customer satisfaction with the success of General Motors’ Saturn division “no haggle” pricing, Ford Motor Co. examines the sales within their own culture traders and examine how the policy will change this culture.

Confronted “haggle no” with growing market value on customer satisfaction with the success of General Motors’ Saturn division with pricing, Ford Motor Co. examines the sales within their own culture dealers and examines coupled as implement the policies that will change this culture.

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from
J. Gregory Dees,
Marc Boatwright
Source: Harvard Business School
22 pages.
Release Date: 02 Dec, 1993. Prod #: 394073-PDF-ENG
Ford Motor Co.: Changing the culture dealer HBR case solution