The case describes a five-year effort (2006-2011) distribution of rationalization and consolidation of Ford, the financial crisis in the second half of 2008 forced GM and Chrysler into bankruptcy. Upon completion of the audit work distribution to 2011, asked his executives as the transformed distribution channel the needs of new product strategy would fulfill developed in response to the financial crisis.

The case describes a five-year effort (2006-2011) distribution of rationalization and consolidation of Ford, the financial crisis in the second half of 2008 forced GM and Chrysler into bankruptcy. Upon completion of the audit work distribution to 2011, asked his executives as the transformed distribution channel the needs of new product strategy would fulfill developed in response to the financial crisis.
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from
V. Kasturi Rangan,
Katharine Lee
Marie Bell
Source: Harvard Business School
25 pages.
Release Date: 12 May 2011. Prod #: 511132-PDF-ENG
Ford Motor Company: Strengthen Dealer Network HBR case solution