This case is designed to facilitate discussion and analysis of Ford Motor Company’s e-commerce strategy in 1999-2000. It provides an independent analysis of the costs and savings along the automotive industry supply chain as well as the latest information on car dealers’ reactions to Ford E-commerce initiatives.

This case is designed to facilitate discussion and analysis of Ford Motor Company’s e-commerce strategy in 1999-2000. It provides an independent analysis of the costs and savings along the automotive industry supply chain as well as the latest information on car dealers’ reactions to Ford E-commerce initiatives.
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from
Brandt Allen,
Edward W. Davis
Source: Darden School of Business
19 pages.
Release date: 05 May, 2000. Prod #: UV0823-PDF-ENG
Ford E-Business Strategy HBR case solution