Strategic alliances offer the opportunity to strengthen your market position, gain new skills and resources and allow you to grow and in difficult times. Many large, high-funds, companies already know and use it to their advantage. But how to get a small business with fewer resources, and manage a high-performing alliance portfolio? Getting the alliance portfolio you dreamed of, and then managing it over time, is not as impossible as it may seem, provisions … Read more »

Strategic alliances offer the opportunity to strengthen your market position, gain new skills and resources and allow you to grow and in difficult times. Many large, high-funds, companies already know and use it to their advantage. But how to get a small business with fewer resources, and manage a high-performing alliance portfolio? Getting the alliance portfolio you dreamed of, and then managing it over time, is not as impossible as it may seem, provided that you act early, make several approaches to various partners give attention to every sequential, and to avoid the rule alliances with competitors.
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from
Pinar Ozcan,
Kathleen M. Eisenhardt
Source: IESE Insight Magazine
8 pages.
Release Date: 15, September 2009. Prod #: IIR007-PDF-ENG
Forming Ties that your company HBR case solution free will

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