The microstock photography industry took shape in the early 2000s, as iStockphoto commercialized its online catalog of images contributed by a community of amateur and semi-professional photographers. This case is about four years after the purchase of iStockphoto Getty Images, an event that a shift in the dominance of traditional stock photo houses to indicate their competitors microstock. The industry has changed dramatically. Three companies – iStockphoto, Shutterstock and Your Fotolia … Read more »

The microstock photography industry took shape in the early 2000s, as iStockphoto commercialized its online catalog of images contributed by a community of amateur and semi-professional photographers. This case is about four years after the purchase of iStockphoto Getty Images, an event that a shift in the dominance of traditional stock photo houses to indicate their competitors microstock. The industry has changed dramatically. Three companies – iStockphoto, Shutterstock, and Fotolia LLC – control the lion’s share of a mature market, and each is dominated by a particular segment. The Fotolia management team must find ways to grow Fotolia NA, as competitors also try to use the “long tail” on the market. The case asks students strategies to generate new revenues in this rapidly changing environment to develop.
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from
Rebecca A. Grant,
David M. McCutcheon
Source: HEC Montreal Centre for Case Studies
16 pages.
Release Date: 10 September 2012. Prod #: HEC041-PDF-ENG
Fotolia NA: Acting is like a start-up into a mature industry HBR case solution