An updated “Four Products” case. This 2011 version contains, cut peanut butter, artificial soil for thoroughbred racetracks, interactive grave stones, and stride length changing running shoes. These four products form the basis to assess the drivers of new product adoption. In particular, one of the most important tasks in marketing new innovations forecast demand and diffusion of these products. And while one can speculate on certain products on the extent and rate of diffusion, it is helpf … Read more »

An updated “Four Products” case. This 2011 version contains, cut peanut butter, artificial soil for thoroughbred racetracks, interactive grave stones, and stride length changing running shoes. These four products form the basis to assess the drivers of new product adoption. In particular, one of the most important tasks in marketing new innovations forecast demand and diffusion of these products. And while one can speculate on certain products on the extent and rate of diffusion, it is helpful to compare and diffusion across products. This allows the driver or product characteristics that affect product diffusion focus, so that the product a star and another a dog. In particular, with a view of products allows to pick up on things that get lost in the discussion of a single product. Note that this is often the case with HBS No. 505-075 “Note on innovation diffusion, Rogers’ Five Factors.”, Used the can be distributed together with the case or the case has been taught
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from
John T. Gourville
Source: Harvard Business School
7 pages.
Release Date: 16 November 2011. Prod #: 512047-PDF-ENG
Four products: Predicting Diffusion (2011) HBR case solution