The Fox television network, was launched in 1987 by Rupert Murdoch’s News Corp. in a precarious position in 1993. Even if it had met its business plan goals, his ratings in the recently concluded November “sweeps” were indifferent to its newly launched several shows had failed, and the imminent entry of two other networks. In December 1993, Fox made an outrageous offer to buy the TV rights for the National Football League (NFL) games and in the process, broke the stranglehold o … Read more »

The Fox television network, was launched in 1987 by Rupert Murdoch’s News Corp. in a precarious position in 1993. Even if it had met its business plan goals, his ratings in the recently concluded November “sweeps” were indifferent to its newly launched several shows had failed, and the imminent entry of two other networks. In December 1993, Fox made an outrageous offer to buy the TV rights for the National Football League (NFL) games and in the process, broke the stranglehold of the major networks the broadcast of these games. Describes the events surrounding the application and Fox those of the other three networks. Industry sources estimated that Fox could lose several hundred million dollars to the business, while Fox believed that it bought the NFL at a discount.
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from
Bharat N. Anand,
Catherine Conneely
Source: Harvard Business School
2 pages.
Release Date: 11 December 2003. Prod #: 704 443 PDF-ENG
Fox Bids for the NFL – 1993 HBR case solution