By 2003, Rupert Murdoch and his team had an impressive global sports regime within News Corp. built during the transformation of the industry with innovative strategies and implementation technologies. CBS, ABC and NBC – FOX Murdoch taking over the National Football League (NFL) is used to launch an attack on the entrenched Big Three broadcasting rights in 1993. On the cable side of the business, FOX had aired a gap in the market where unbranded and grouped regional sports networks identified l … Read more »

By 2003, Rupert Murdoch and his team had an impressive global sports regime within News Corp. built during the transformation of the industry with innovative strategies and implementation technologies. CBS, ABC and NBC – FOX Murdoch taking over the National Football League (NFL) is used to launch an attack on the entrenched Big Three broadcasting rights in 1993. On the cable side of the business, FOX had identified a gap in the market where unbranded and grouped regional sports networks broadcast home team games. FOX believed in the increasing regional focus of America and set out to bring together regional networks. Despite these successful moves, Murdoch was aware of the ever-changing nature of the sports industry and knew that many important decisions are imminent.
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from
George Foster,
Victoria Chang
Source: Stanford Graduate School of Business
33 pages.
Release Date: 03 September 2003. Prod #: SPM10-PDF-ENG
FOX Sports and News Corp. ‘s Sports Empire HBR case solution

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