Mohammed Harib placed his phone on the desk before him. As he sat back in his chair and looked out the window, he began an inventory of how his life was taken so take a dramatic way in recent years. Life was good for the founder and CEO of Lammtara pictures, the United Arab Emirates (UAE) first 3D animation studio. Recently named ‘Dubai’s answer to Pixar in a recent magazine article, Lammtara first animated TV show, freej, had the Gulf region by storm a year … Read more »

Mohammed Harib placed his phone on the desk before him. As he sat back in his chair and looked out the window, he began an inventory of how his life was taken so take a dramatic way in recent years. Life was good for the founder and CEO of Lammtara pictures, the United Arab Emirates (UAE) first 3D animation studio. Recently named ‘Dubai’s answer to Pixar in a recent magazine article, Lammtara first animated TV show, freej, had the Gulf region by storm a year ago. It was November 2007 and the second season of freej previously aired in the fall, smashing the first season record viewership numbers.
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from
Joseph B. Lassiter,
Firas Alkhatib
Source: Harvard Business School
8 pages.
Release Date: 21 March 2008. Prod #: 808121-PDF-ENG
Freej HBR case solution

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