Freemark Abbey must decide whether they reap in terms of the possibility of rain. Rain can damage the crop, but delayed the harvest would be risky. On the other hand, rain could be beneficial and increase the value of the resulting wine. This decision is due to the fact that ripe Riesling grapes are vinified in two ways, which complicates in two different types of wine. Their relative prices would be on the uncertain consumer preferences from two years later, when the victory … Read more »

Freemark Abbey must decide whether they reap in terms of the possibility of rain. Rain can damage the crop, but delayed the harvest would be risky. On the other hand, rain could be beneficial and increase the value of the resulting wine. This decision is due to the fact that ripe Riesling grapes are vinified in two ways, which complicates in two different types of wine. Their relative prices would be on the uncertain consumer tastes two years later from when the wine bottled and sold in bottles.
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William S. Krasker
Source: HBS Premier Case Collection
2 pages.
Release Date: 19, July 2005. Prod #: 606004-PDF-ENG
Freemark Abbey Winery (shortened) HBR case solution