Describes the commissioning and first year difficulties of Freeport Studio, a unit of LL Bean founded in 1998 to help women sell clothes from a catalog. First-year sales far below plan, and the expected profits do not materialize. Fran Philip must identify the problems and to plan what will be done to the device to be profitable year two. Including color exhibits.

Describes the commissioning and first year difficulties of Freeport Studio, a unit of LL Bean founded in 1998 to help women sell clothes from a catalog. First-year sales far below plan, and the expected profits do not materialize. Fran Philip must identify the problems and to plan what will be done to the device to be profitable year two. Including color exhibits.
To maximize their effectiveness, color cases should be printed in color.
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Rajiv Lal
Source: Harvard Business School
27 pages.
Release Date: 5th September 2000. Prod #: 501021-PDF-ENG
Freeport Studio HBR case solution