Before the Motor Carrier Act of 1980 were prohibited with private truck fleets usually from the sale of transportation services for other companies. The deregulation of the trucking industry in 1980 allowed private carriers to provide for-hire transportation services. In 1983, as part of efforts to move up to compensate for their distribution costs, believes Frito-Lay Sales miles on its backhaul paths to other companies. Frito-Lay management to consider whether the potential revenue … Read more »

Before the Motor Carrier Act of 1980 were prohibited with private truck fleets usually from the sale of transportation services for other companies. The deregulation of the trucking industry in 1980 allowed private carriers to provide for-hire transportation services. In 1983, as part of efforts to move up to compensate for their distribution costs, believes Frito-Lay Sales miles on its backhaul paths to other companies. Frito-Lay management to consider whether the potential revenue from these services, the possible degradation of service guarantee to Frito-Lay sales force. If the backhaul proposal is approved, a marketing plan for the transportation services must be developed.
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from
Janice H. Hammond,
John E.P. Morrison
Source: Harvard Business School
28 pages.
Release Date: 08 April 1988. Prod #: 688 104 PDF-ENG
Frito-Lay, Inc.: Deciding HBR case backhaul solution