Every time Jim Fonner about how his own business had zigged and zagged thought he was prone to laugh. Once Weyerhaeuser in the paper and international wood products company has had Fonner left the leadership to transform into something quite different: one half of the beach Blues Brothers, a duo of singing, dancing, Hawaiian shirt-clad seller Sales of garden furniture from door to door to Florida hotels. Ten years later, in 2007, he was running a business in Lexington, Virginia, … Read more »

Every time Jim Fonner about how his own business had zigged and zagged thought he was prone to laugh. Once Weyerhaeuser in the paper and international wood products company has had Fonner left the leadership to transform into something quite different: one half of the beach Blues Brothers, a duo of singing, dancing, Hawaiian shirt-clad seller Sales of garden furniture from door to door to Florida hotels. Ten years later, in 2007, he was running a business in Lexington, Virginia, provide commercial outdoor furniture at the national level. It was not just a linear progression of the Shenandoah Valley.
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from
Gregory B Fairchild,
Brad Rourke
Source: Darden School of Business
8 pages.
Release Date: 1 January 2012. Prod #: UV5331-PDF-ENG
From Blues Brothers to Industry Leader: Growing sales in Park Pool HBR case solution

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