“In October 2005, pioneer PPG a new model for online apparel retailers in China. Targeting low-end menswear, PPG met the new business model with great initial success due to its attractive supply, light distribution and the brand founded by expensive advertising . however, led based limits PPG’s business model to its eventual failure. PPG learned both success and failure Followers. Best practices from VANCL provided a good example of the development of a … Read More »

“In October 2005, pioneer PPG a new model for online apparel retailers in China. Targeting low-end menswear, PPG met the new business model with great initial success due to its attractive supply, light distribution and the brand founded by expensive advertising . however, led based limits PPG’s business model to its eventual failure. learned both PPG success and failure Followers. Best practices from VANCL provided a good example of the development of a business model that VANCL the new leaders in the made online trading. To be changing properties of the textile retail show business model, this case describes a successive two-stage history in which each company made improvements based on other precursors. “
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from
Xiaobo Wu,
Xubo Bai
Source: Ivey Publishing
14 pages.
Release Date: 18, August 2011. Prod #: W11172-PDF-ENG
PPG to VANCL: Business Model Evolution of Retailing Online Apparel HBR case solution

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