Front-end activities largely affect the results of the new product development process, because it is here that the business of creating new ideas towards them and put them in motion. We show that the front end than with three core activities can be understood: idea / concept, idea / concept and alignment idea / concept of legitimacy, to create the company, confirmed Product definitions allow. This article contains important implications for managers interested in front-end manageme … Read more »

Front-end activities largely affect the results of the new product development process, because it is here that the business of creating new ideas towards them and put them in motion. We show that the front end than with three core activities can be understood: idea / concept, idea / concept and alignment idea / concept of legitimacy, to create the company, confirmed Product definitions allow. This article contains important implications for managers in front-end management interested. It devotes special attention to the differences between incremental and radical front-end development and with the front end in the light of increasingly open innovation processes.
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from
Henrik Floren,
Johan Frishammar
Source: California Management Review
24 pages.
Release Date: 1 August 2012. Prod #: CMR514-PDF-ENG
Preliminary ideas of hardened product definition: Managing the Front End of New Product Development HBR case solution

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