Wang Xing, founder of Hainei.com, one of the fastest growing social networking service (SNS) provider in China, has been prepared to raise money from venture capitalists. Since late 2003, Wang had founded several Internet startups in China. Xiaonei.com, which he founded in December 2005, was the most notable in China and around the world for its similarity in website design and marketing strategies with those of Facebook. Had changed the market landscape of SNS in China drastically si … Read more »

Wang Xing, founder of Hainei.com, one of the fastest growing social networking service (SNS) provider in China, has been prepared to raise money from venture capitalists. Since late 2003, Wang had founded several Internet startups in China. Xiaonei.com, which he founded in December 2005, was the most notable in China and around the world for its similarity in website design and marketing strategies with those of Facebook. The market landscape of SNS in China had changed since last Wang founded Xiaonei.com with national and local competitors flocking into the market. With all his experience and knowledge in the SNS market, Wang had to convince potential investors that his new company could justify sustainable growth and profitable returns.
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from
Joseph B. Lassiter,
Michael Shih-ta Chen,
Keith Chi-ho Wong
Source: Harvard Business School
16 pages.
Release date: 25 June 2008. Prod #: 808164-PDF-ENG
To hainei of Xiaonei: The Search for the Social Networking Service Market in China HBR case solution

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