Frontier, even a relatively small regional airline expanded rapidly after the deregulation of the airline industry. After 1982, further growth was difficult, due in part to its aggressive competitors – and after Frontier, unfair – use of their computer reservation systems. Frontier describes the current systems and their strategy for future systems. Frontier Airlines, Inc. (B) provides a follow-up.

Frontier, even a relatively small regional airline expanded rapidly after the deregulation of the airline industry. After 1982, further growth was difficult, due in part to its aggressive competitors – and after Frontier, unfair – use of their computer reservation systems. Frontier describes the current systems and their strategy for future systems. Frontier Airlines, Inc. (B) provides a follow-up.
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from
Michael R. Vitale
Source: Harvard Business School
20 pages.
Publication Date: Nov 15, 1983. Prod #: 184041-PDF-ENG
Frontier Airlines, Inc. (A) HBR case solution

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