Describes a regional airline that is on the losing side of a strategic use of information technology. The management of internal data processing problems during its authority, and larger, competitors with its computerized reservation system for control of the ticket distribution channels gain focus. A rewritten version of an earlier case.

Describes a regional airline that is on the losing side of a strategic use of information technology. The management of internal data processing problems during its authority, and larger, competitors with its computerized reservation system for control of the ticket distribution channels gain focus. A rewritten version of an earlier case.
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from
F. Warren McFarlan,
Duncan G. Copeland
Source: Harvard Business School
18 pages.
Publication Date: Sep 23, 1988. Prod #: 189074-PDF-ENG
Frontier Airlines, Inc. (A) (Condensed) HBR case solution

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