A senior product manager for a telecommunications company has been asked to suggest ideas for new revenue streams from video gamers who use Internet services his company. The manager has commissioned the development of “experience maps” for three sub-segments within the gaming segment. Experience cards that are played in the fall, provide students with the opportunity to generate customer insights in real qualitative data.

A senior product manager for a telecommunications company has been asked to suggest ideas for new revenue streams from video gamers who use Internet services his company. The manager has commissioned the development of “experience maps” for three sub-segments within the gaming segment. Experience cards that are played in the fall, provide students with the opportunity to generate customer insights in real qualitative data.
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from
Kent Grayson,
Sachin Waikar,
Gene Smith
Source: Kellogg School of Management
19 pages.
Release Date: 10 September 2012. Prod #: KEL675-PDF-ENG
Gaming the Gamers: With experience maps Generating Revenue Insights HBR case solution development