Examines the circumstances under which a specialty store chain can engage profitably in large non-price advertising.

Examines the circumstances under which a specialty store chain can engage profitably in large non-price advertising.
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from
Walter J. Salmon,
David Wylie
Source: Harvard Business School
34 pages.
Publication Date: Oct 13, 1992. Prod #: 593043-PDF-ENG
Gap, Inc.: Building a brand HBR case solution

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