Gary Hirshberg and Stonyfield Farm is founded to create the story of an entrepreneur’s vision and journey into a market-leading, environmentally friendly company on the principles of product quality, organizational alignment and sustainability. A former environmental activist, built Hirshberg Stonyfield Farm (an organic yogurt maker based in New Hampshire), from a seven-cow operation to a company that in 2010 had $ 360 million in annual sales. The narrative will pay attention to … Read more »

Gary Hirshberg and Stonyfield Farm is founded to create the story of an entrepreneur’s vision and journey into a market-leading, environmentally friendly company on the principles of product quality, organizational alignment and sustainability. A former environmental activist, built Hirshberg Stonyfield Farm (an organic yogurt maker based in New Hampshire), from a seven-cow operation to a company that in 2010 had $ 360 million in annual sales. The story pays particular attention to the early, turbulent years of the yogurt company and the excitement and uncertainty of the entrepreneurial life. The case also details the supple, innovative marketing of businesses to the customer base, which means it conceived to manage and maintain customer loyalty, and the strategies they used to expand penetrate the highly competitive category nationwide yogurt and dairy products. Throughout, readers will meet the challenges faced by Hirshberg, his colleagues and his family as they (all) worked for a company faced with a firm commitment to provide both high quality and sustainability – a commitment to Hirshberg commitment to the dissemination of “Gospel,” rooted organic farming for consumers.
«Hide

from
Nancy F. Koehn,
Nora N. Khan,
Elizabeth Legris
Source: Harvard Business School
45 pages.
Release Date: 21 March 2012. Prod #: 312122-PDF-ENG
Gary Hirshberg and Stonyfield Farm HBR case solution