9 June 1986 acquired General Electric Co., the Radio Corporation of America (RCA) for $ 6.8 billion, a record for the largest non-oil merger in U.S. history. GE wanted to come to its defense-related businesses and for its solid domestic distribution of consumer goods, an area in which GE has been stalled RCA. But the “jewel in the crown” was the RCA-owned television network, the National Broadcasting Company (NBC). GE was delighted with his new NBC daughter, who had christened the “Cind the media press … Read More»

9 June 1986 acquired General Electric Co., the Radio Corporation of America (RCA) for $ 6.8 billion, a record for the largest non-oil merger in U.S. history. GE wanted to come to its defense-related businesses and for its solid domestic distribution of consumer goods, an area in which GE has been stalled RCA. But the “jewel in the crown” was the RCA-owned television network, the National Broadcasting Company (NBC). GE was with his new NBC daughter, who was the media press the “Cinderella Network” named for his recovery from a deep slump, the most successful of the three nationwide networks will be thrilled. The network news division, but it was different. There was rarely a balanced budget and lost at least 50 million euros per year. From the perspective of GE – a company that had successfully increased sales by ruthlessly cutting costs and staff – NBC News just needed to cut costs. This case describes the process of making, GE NBC underwent a profitable venture. HKS case number 939.0.
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from
Gary Orren,
Kirsten Lundberg
Source: Harvard Kennedy School
45 pages.
Release Date: 1 January 1989. Prod #: HKS825-PDF-ENG
General Electric and the National Broadcasting Company: A Clash of Cultures HBR case solution