Focuses on the central question, such as General Electric Appliances has dealt with the structural development of the industry estimates, between 1986 and 2001. Unlike its competitors, they pursued a less financially driven and globally oriented, strategy, and was perhaps even more successful than its two competitors. The open question is how GE Appliances fare in the future and what you should do its executives.

Focuses on the central question, such as General Electric Appliances has dealt with the structural development of the industry estimates, between 1986 and 2001. Unlike its competitors, they pursued a less financially driven and globally oriented, strategy, and was perhaps even more successful than its two competitors. The open question is how GE Appliances fare in the future and what you should do its executives.
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from
U. Srinivasa Rangan,
Jonathan Roche
Source: Babson College
26 pages.
Publication Date: Oct 30, 2003. Prod #: BAB046-PDF-ENG
General Electric Appliances 2002 HBR case solution