Demonstrates uses of various sources of market and consumer behavior data, including psychographics, product positioning and market segmentation decisions for a new dog food product. Based on cases of E.T. Popper and L.S. Ward.

Demonstrates uses of various sources of market and consumer behavior data, including psychographics, product positioning and market segmentation decisions for a new dog food product. Based on cases of E.T. Popper and L.S. Ward.
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Scott Ward
Source: Harvard Business School
29 pages.
Release date: 01 April 1978. Prod #: 578 162 PDF-ENG
General Foods: Opportunities in the Dog Food Market HBR case solution

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