Yoplait’s director of new product development is the evaluation of alternative line extensions including Yoplait custard style. It must be able to recommend what additional research. Options include testing a mini-market, a simulated test market and a full test market.

Yoplait’s director of new product development is the evaluation of alternative line extensions including Yoplait custard style. It must be able to recommend what additional research. Options include testing a mini-market, a simulated test market and a full test market.
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John A. Quelch,
John L. Teopaco
Source: Harvard Business School
16 pages.
Release date: 06 May 1986. Prod #: 586087-PDF-ENG
General Mills, Inc.: Yoplait Custard Style Yogurt (A) HBR case solution