Geocast, a venture-backed start-up, innovative technology for “datacasting” broadband information and entertainment content on an external hard drive, where it was stored had developed for later retrieval from a web-enabled PC. Through the use of terrestrial TV, direct broadcast satellite and cable TV systems to transmit data, avoiding the bottlenecks geocast experienced by Internet users, and gave its customers immediate access to high quality video, CD-quality audio and software downloads. This cas … Read more »

Geocast, a venture-backed start-up, innovative technology for “datacasting” broadband information and entertainment content on an external hard drive, where it was stored had developed for later retrieval from a web-enabled PC. Through the use of terrestrial TV, direct broadcast satellite and cable TV systems to transmit data, avoiding the bottlenecks geocast experienced by Internet users, and gave its customers immediate access to high quality video, CD-quality audio and software downloads. This case profiles the company as it accelerated towards market introduction, focusing on several business model design issues: 1) To explain the company initially spread by TV stations, satellite or cable partners, should emphasize 2) Geocast content delivery or e-commerce offerings (eg, the digital download MP3 files and eBooks?);? or 3) it should subsidize the purchase of new hardware and / or charge a fee for access to their service
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from
Thomas R. Eisenmann,
Christina Darwall,
Liz type
Source: Harvard Business School
28 pages.
Release date: 07 November, 2000. Prod #: 801211-PDF-ENG
Geocast Network Systems, Inc. HBR case solution

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