Follows the actions of the GE CEO, Jeff Immelt, as he implemented a growth strategy for the $ 150 billion company in a difficult environment. In four years, he revived GE technology, is expanding its services, developed a commercial orientation, pushes the developing countries and supports “inexorable trends” GE’s portfolio of businesses to refocus growth platforms. At the same time, he reorganized the company, promotes “growth leader” in top roles and reorientation of the culture around innovation and ris … Read more »

Follows the actions of the GE CEO, Jeff Immelt, as he implemented a growth strategy for the $ 150 billion company in a difficult environment. In four years, he revived GE technology, is expanding its services, developed a commercial orientation, pushes the developing countries and supports “inexorable trends” GE’s portfolio of businesses to refocus growth platforms. At the same time, he reorganized the company, promotes “growth leader” in top roles and reorientation of the culture around innovation and risk taking. Finally, in 2006, he sees signs of growth, but the question is whether it is sustainable.
«Hide

from
Christopher A. Bartlett
Source: HBS Premier Case Collection
21 pages.
Publication Date: Feb 13,, 2006. Prod #: 306087-PDF-ENG
GE Growth Strategy: The Immelt Initiative HBR case solution

[related_post themes="flat"]