The owner of the giant cinema must decide whether in a digital projector to invest a new technology for screening movies, or you buy a traditional projector. The impact of new technology is uncertain, and the case describes probabilities of various outcomes that students can integrate into the financial analysis of the proposed project.

The owner of the giant cinema must decide whether in a digital projector to invest a new technology for screening movies, or you buy a traditional projector. The impact of new technology is uncertain, and the case describes probabilities of various outcomes that students can incorporate in the financial analysis of the proposed project.
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from
Malcolm P. Baker,
Richard S. Ruback,
Erik Stafford,
Kathleen S. Luchs
Source: Harvard Business School
8 pages.
Publication Date: Sep 10, 2003. Prod #: 204052-PDF-ENG
Giant Cinema HBR case solution