After years of strong performance with dominant brands Gillette slipping performance and a new CEO is selected from outside the company to lead a turnaround. This case describes the economic and financial situation he inherited, and asks what he should do on his first day and week on the job.

After years of strong performance with dominant brands Gillette slipping performance and a new CEO is selected from outside the company to lead a turnaround. This case describes the economic and financial situation he inherited, and asks what he should do on his first day and week on the job.
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from
Rosabeth Moss Kanter,
James Weber
Source: Harvard Business School
12 pages.
Publication Date: Aug 22, 2002. Prod #: 303032-PDF-ENG
Gillette Co. (A): Pressure for change HBR case solution

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