Describes the actions and behavior of a new CEO in the first days and weeks when he sets expectations for its top management team and leads processes and disciplines to begin the turnaround of a global consumer products company.

Describes the actions and behavior of a new CEO in the first days and weeks when he sets expectations for its top management team and leads processes and disciplines to begin the turnaround of a global consumer products company.
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from
Rosabeth Moss Kanter,
James Weber
Source: Harvard Business School
14 pages.
Publication Date: Aug 22, 2002. Prod #: 303033-PDF-ENG
Gillette Co. (B): Leadership for Change HBR case solution