Designed for use in the classroom to solve as an epilogue to the story of the struggle for creative problems on Dry Idea Gillette antiperspirant. The videotape shows the bake-off contest winners: BBDO. It also shows excerpts from interviews a year and a half later manager with Gillette and BBDO addressing the questions: Was the bake-off a good idea? Was it a success?

Designed for use in the classroom to solve as an epilogue to the story of the struggle for creative problems on Dry Idea Gillette antiperspirant. The videotape shows the bake-off contest winners: BBDO. It also shows excerpts from interviews a year and a half later manager with Gillette and BBDO addressing the questions: Was the bake-off a good idea? Was it a success?
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from
Thomas V. Bonoma,
Shirley M. Spence
Source: Video Supplement
Publication Date: May 20, 1986. Prod #: 886513 VID ENG
Gillette Co.: Dry Idea Advertising (C), video HBR case solution