Gillette wanted to promote a more comprehensive product range and shave off that unsightly mid-thigh and chest stubble (and chin). The second reason was a desire to become one of the first multi-national companies to have strong sales at lower prices for the Indian consumers.
So what were the results of Gillette’s “Shave India Movement”? The following three case studies will help you understand the strategy that Gillette implemented in its razor range.
In the first case study, you will learn about the cost effectiveness of Gillette’s Shave India Marketing. With an investment of $200, you will be able to get a whole head of Gillette razors.
In the second case study, you will learn about the investment effectiveness of Gillette’s Shave India Strategy. With a cost of only $80, you will be able to get two extra pairs of Gillette razors. In fact, Gillette was able to sell its basic and full-sized Gillette razors at a loss with the Rs. Rs.
In the third case study, you will learn about the results of Gillette’s Shave India Marketing. According to the case study, Gillette has already sold over twenty thousand units of its initial Indian offers. At a lower price of Rs. Rs.
In order to understand the success of Gillette’s marketing strategy, it is important to understand how the company conducts its business. In order to do so, it is important to look at the competition of its competitors. In order to understand this, it is necessary to look at the market scenario in the country in question.
On the whole, Gillette’s marketing strategy may have had some negative effects on its sales. However, the research data collected by HBR Case Solutions will help you assess the impact of Gillette’s “Shave India Movement” and the extent to which the results can be attributed to the marketing strategy.
After the launch of the “Shave India Movement”, Gillette sells about three hundred and thirty-six per day in India. This means that the products sold were the ones that Gillette introduced as part of its “Shave India” marketing campaign.
According to the case study, the main reason for Gillette’s high sales is that the concept of the product has already been accepted by the market. The second reason is that the “Shave India” campaign has helped Gillette’s branding. Finally, Gillette’s strategy has created a new category of shaving product in India.
This is because the “Shave India” campaign effectively introduced the Gillette brand to the market. The launch of the product set the bar for the marketing of all the other Gillette products. Thus, this strategy can be seen as Gillette’s ultimate success, especially when you consider that it has a long history of successful marketing.
In conclusion, you will learn why Gillette’s “Shave India Movement” has given it a great market success. You will also learn the important lessons in marketing in the context of business.