Incorporated in 1983 Giordano International consolidates its position as one of the leading casual apparel retailer in Asia-Pacific by offering customers value for money, good customer service and classic, simple design. Through continuous improvement in operational efficiency, the company survived the Asian economic crisis and the outbreak of Severe Acute Respiratory Syndrome (SARS). His latest challenge, however, were increased competition, rising rents, higher interest rates, and the ever dre … Read more »

Incorporated in 1983 Giordano International consolidates its position as one of the leading casual apparel retailer in Asia-Pacific by offering customers value for money, good customer service and classic, simple design. Through continuous improvement in operational efficiency, the company survived the Asian economic crisis and the outbreak of Severe Acute Respiratory Syndrome (SARS). His latest challenge, however, were increased competition, rising rents, higher interest rates, and the ever-present threat of the Avian Bird Flu. How Giordano could withstand his past success was perhaps the most important issue facing the administration. Provides an opportunity to consider what strategy would secure Giordano continued success over the intermediate and long-term future.
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from
Stephen Ko,
Kavita Sethi
Source: University of Hong Kong
30 pages.
Publication Date: Jan 16,, 2006. Prod #: HKU556-PDF-ENG
Giordano International: Sustainable success beyond 2005? HBR case solution

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