GI has developed a revolutionary video pill for imaging the small bowel in the gastrointestinal tract. The development is the integration of various technologies required. GI founder and CEO Gabriel Meron must determine GI marketing strategy and prioritize GI initial target markets: either the United States, Europe, or Japan, or any combination. Whether he is faced to make offers from the U.S. and European regional manager with immediate decision. Liquid funds are scarce, and GI h … Read more »

GI has developed a revolutionary video pill for imaging the small bowel in the gastrointestinal tract. The development, the integration of various technologies required. GI founder and CEO Gabriel Meron must determine GI marketing strategy and prioritize GI initial target markets: either the United States, Europe, or Japan, or any combination. Whether he is faced to make offers from the U.S. and European regional manager with immediate decision. Liquid funds are scarce, and GI hopes to raise additional capital soon.
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from
Daniel J. Isenberg
Source: Harvard Business School
18 pages.
Release Date: 5th December 2007. Prod #: 808033-PDF-ENG
Given Imaging Ltd. – First We Take Manhattan, then we take Berlin? HBR case solution