The management and marketing of global events, the growth at Hockey Canada, the national sport organization has been responsible for the active sport Hockey in Canada. In fact, through a planned approach to events Hockey Canada has an event program that guaranteed profit numbers in the millions, high interest rates of venues, well attended and impressive television ratings has been established. The executive who has led the organization through this growth, COO Scott Smith, is the central figure … Read more »

The management and marketing of global events, the growth at Hockey Canada, the national sport organization has been responsible for the active sport Hockey in Canada. In fact, through a planned approach to events Hockey Canada has an event program that guaranteed profit numbers in the millions, high interest rates of venues, well attended and impressive television ratings has been established. The executive who has led the organization through this growth, COO Scott Smith, is the central figure in the case, the backgrounds, figures and financial strategy includes elements of growth in the past ten years. The case touches a number of important issues in sports and event management as well as international growth, risks, event hosting, sports development, television, social media, sponsorship, digital media, women’s sports and online display.
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from
Norman J O’Reilly,
George Foster,
Darryl Boynton
Source: Stanford Graduate School of Business
19 pages.
Release Date: 10 December 2010. Prod #: SPM42-PDF-ENG
Global events as drivers of growth: The Case of Hockey Canada HBR case solution

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