Sanford C. Bernstein, a leading sell-side research company expanded worldwide, and has opened an office in Hong Kong recently. Global Director of Research Robert van Brugge must consider how to organize the company’s research department to improve sectoral and cross-geography collaboration between the senior analysts to adjust the challenging realities of global expansion in the financial services industry.

Sanford C. Bernstein, a leading sell-side research company expanded worldwide, and has opened an office in Hong Kong recently. Global Director of Research Robert van Brugge must consider how to organize the company’s research department to improve sectoral and cross-geography collaboration between the senior analysts to adjust the challenging realities of global expansion in the financial services industry.

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from
Linda A. Hill,
Dana M. Teppert
Source: Harvard Business School
5 pages.
Publication Date: Oct 25, 2010. Prod #: 411066-PDF-ENG
Global Expansion at Sanford C. Bernstein (B) (Abridged) HBR case solution