A fictional private equity firm verifies that the international theme park business of the LEGO Group Buy. Believes that the origins of the theme parks in the United States and the international expansion of the Disney theme parks in Tokyo and Paris since the 1970s and the expansion of business theme park of the LEGO Group from his home in Billund, Denmark, the UK, Germany and the United States. The LEGO Group has announced today that it intends to sell the business. Examines the rational … Read more »

A fictional private equity firm verifies that the international theme park business of the LEGO Group Buy. Believes that the origins of the theme parks in the United States and the international expansion of the Disney theme parks in Tokyo and Paris since the 1970s and the expansion of business theme park of the LEGO Group from his home in Billund, Denmark, the UK, Germany and the United States. The LEGO Group has announced today that it intends to sell the business. Examines the reasons for the international business and leisure park, especially the drivers of the profitability of farms in different locations.
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from
Geoffrey G. Jones,
Steve Shaheen
Source: Harvard Business School
25 pages.
Publication Date: Jul 12, in 2005. Prod #: 806 018-HCB-ENG
Global Fun: The internationalization of the theme parks HBR case solution