Founded in March 2000 at the height of the dotcom bubble, Global Healthcare Exchange (GHX) was one of 90 online marketplaces in the healthcare industry. The company’s founders were among the largest providers in the industry, including Johnson & Johnson, GE Medical, Abbott, Baxter, and Medtronic. Becton-Dickinson, Braun, Guidant, Tyco, Siemens, CR Bard, and other key suppliers joined shortly after the founding of the company. At the time of the case (spring 2003), GHX was the largest of the three … Read more »

Founded in March 2000 at the height of the dotcom bubble, Global Healthcare Exchange (GHX) was one of 90 online marketplaces in the healthcare industry. The company’s founders were among the largest providers in the industry, including Johnson & Johnson, GE Medical, Abbott, Baxter, and Medtronic. Becton-Dickinson, Braun, Guidant, Tyco, Siemens, CR Bard, and other key suppliers joined shortly after the founding of the company. At the time of the event (Spring 2003), GHX was the largest of the three remaining e-health had expanded marketplaces and ownership to the leading players are provided in all parts of the value chain, including health care providers and managed care organizations. Group purchasing organizations, distributors and managers have to deal with strategic issues, including the integration of the latest merger achievement of profitability, a fair pricing policy and the determination of the rate of global expansion.
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from
Lynda M. Applegate
Jamie LADGE
Source: Harvard Business School
39 pages.
Release Date: 21 July 2003. Prod #: 804002-PDF-ENG
Global Healthcare Exchange solution HBR case