The case is set in February 2008. Stefan Tammler, Head of Chassis Systems Control (CC) Robert Bosch GmbH (Bosch), adopted a decision on the location for the development of new anti-lock braking system (ABS) make for the vehicle low-price segment (LPV). The case begins with a brief introduction in which the situation. It gives a detailed background on Bosch, especially the business Chassis Systems Control division. The main part of the housing focused on the global product development … Read more »

The case is set in February 2008. Stefan Tammler, Head of Chassis Systems Control (CC) Robert Bosch GmbH (Bosch), adopted a decision on the location for the development of new anti-lock braking system (ABS) make for the vehicle low-price segment (LPV). The case begins with a brief introduction in which the situation. It gives a detailed background on Bosch, especially the business Chassis Systems Control division. The main part of the case focuses on the global product development strategy, highlighting especially the two development sites in Suzhou, China, and Yokohama, Japan. In addition, the Chinese car market is described in detail, with particular emphasis on the LPV segment.
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Source: ESMT – European School of Management & Technology
10 pages.
Release Date: 6 September 2012. Prod #: ES1301-PDF-ENG
Global product development strategy at Bosch: selection of a development site for the new low-cost platform ABS HBR case solution

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