Software was the most profitable segment of the IT industry, but since the dotcom crash in the early 2000s, revenues and profits of the software has been significantly reduced. However, if you saw (ie, system and application software) beyond the traditional boundaries of the software industry, a different story was unfolding. In particular, a new era with the advent of Service Oriented Architecture (a new approach to software design and development) emerging, services-as-software (a new generation of … Read More »

Software was the most profitable segment of the IT industry, but since the dotcom crash in the early 2000s, revenues and profits of the software has been significantly reduced. However, if you saw (ie, system and application software) beyond the traditional boundaries of the software industry, a different story was unfolding. In particular, a new era with the advent of Service Oriented Architecture (a new approach to software design and development) emerging, services-as-software allows (a new generation of software programs), and a number of social and economic factors through the Internet. Many in high-tech circles were convinced that Web 2.0 arrived. As such, the entire software industry was expected that a new growth cycle resulted give to some key questions: what were the specific challenges and opportunities for the players in the industry, and what strategies (or business models) has software companies have to take?
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from
Ali F. Farhoomand,
Samuel Tsang
Source: University of Hong Kong
30 pages.
Publication Date: Jun 29,, 2006. Prod #: HKU582-PDF-ENG
Global Software Industry in 2006 HBR case solution