Details of events in the home video game industry from the late 1970s until the early 1990s. Tells the story of the rise and fall of Atari, the dominant player in the arcade and home video games in the 1970s and early 1980s. During this time, Atari was the fastest growing company in the history of the United States, but the wild ride came to a crashing halt in 1983 when the bottom fell out of the video game market, partly as a result of Atari actions (or inaction). Describes Nintendo … Read more »

Details of events in the home video game industry from the late 1970s until the early 1990s. Tells the story of the rise and fall of Atari, the dominant player in the arcade and home video games in the 1970s and early 1980s. During this time, Atari was the fastest growing company in the history of the United States, but the wild ride came to a crashing halt in 1983 when the bottom fell out of the video game market, partly as a result of Atari actions (or inaction). Nintendo describes revival of the house video game industry in the mid-1980s, and their dominance of the market in the late 1980s and early 1990s. Concerned with the creation of value by sparking dormant demand and capturing value in comparison to other players in the industry. Part of a case series examines the competitive dynamics in the home video game industry from 1970 into the new millennium. A rewritten version of two earlier cases.
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Peter J. Coughlan
Source: Harvard Business School
15 pages.
Publication Date: Feb 17, 2004. Prod #: 704487-PDF-ENG
Home Golden Age of Video Games: From the reign of Atari to the rise of Nintendo HBR case solution