In 2007, the first Goldlion accessories shop opens Goldlion, one of Hong Kong’s oldest menswear brands, in the city as part of his plan to rejuvenate its brand image. The company aims to promote Goldlion as young and trendy brand by a fresh, chic and elegant appearance, while its sophisticated image. By rejuvenating its brand image, Goldlion hopes its market in Hong Kong to attain especially the younger segment again. This case shows the rise and fall of a Hong Kong-born … Read more »

In 2007, the first Goldlion accessories shop opens Goldlion, one of Hong Kong’s oldest menswear brands, in the city as part of his plan to rejuvenate its brand image. The company aims to promote Goldlion as young and trendy brand by a fresh, chic and elegant appearance, while its sophisticated image. By rejuvenating its brand image, Goldlion hopes its market in Hong Kong to attain especially the younger segment again. This case shows the rise and fall of a Hong Kong-born clothing brand. It can be used to teach students to require the types of marketing information to answer their doubts and a company develop a viable strategy to identify in order to achieve its objectives. The case can also be used as a learning tool for the design of a suitable ad hoc market research plan.
«Hide

from
Isabella Chan,
Kevin Zhou
Source: University of Hong Kong
17 pages.
Release Date: 10 March 2008. Prod #: HKU757-PDF-ENG
Goldlion: Win over Hong Kong’s hip-generation HBR case solution

[related_post themes="flat"]