Based on their use of a shared computer and internet ads that appear again and again, two people suspect that another employee is HIV-positive or AIDS. With this story platform, explores the case of internet marketing, especially search engine Google, the power plant and how it tracks its users’ habits. The History of Google is recorded, as well as the privacy issues that have proliferated as internet explosively and have developed its technology.

Based on their use of a shared computer and internet ads that appear again and again, two people suspect that another employee is HIV-positive or AIDS. With this story platform, explores the case of internet marketing, especially search engine Google, the power plant and how it tracks its users’ habits. The History of Google is recorded, as well as the privacy issues that have proliferated as internet explosively and have developed its technology.
This is a Darden case study.
«Hide

from
Jared Harris,
Jenny Mead,
Joan Denoncour,
Edward Heffernan,
Rahul Koranne,
Jake Marxen,
Thomas Neu,
Narayanan Sundaresan
Source: Darden School of Business
16 pages.
Release Date: 13 March 2009. Prod #: UV1354-PDF-ENG
Google and online privacy HBR case solution